Hey Everyone! I’m so excited to share that OFW is doing a Virtual Pop Up Shop this season with our friends at Booth Central!

We decided to do a Virtual Pop Up because we had to give up the retail space we normally have at our live shows to create more room for talent backstage this season. The Virtual Pop Up Shop will give our guests at both our live and digital events, a chance to interact with all of our favorite retailers online from 6-8 p.m. each night before runway shows begin. Even better, the Virtual Pop Up is open for free to the public - you don’t have to have an OFW ticket to participate!

OFW Virtual Pop Up Shop on Booth Central

Be a Virtual Pop Up Shop Vendor!

If you are a vendor interested in participating in our Virtual Pop Up, sign up at Booth Central. It’s only $50 per night. Vendors can be boutique owners, designers, makers, hair stylists or makeup artists. If you have a product or service you think our audience would enjoy, then we have a virtual booth just for you! Through Booth Central, you will be able to share videos, photos, links to purchase through your website, and even do live video chats with our guests. Once you sign up, you will receive a toolkit from Omaha Fashion Week to help you make the most of our virtual booth experience.

Be a Guest and Shop our Virtual Pop Up!

For members of the public who want to shop our Virtual Pop Up, you too can register for free on our event page at Booth Central. All we need is your name and email. When the shop opens, you will get an email granting you access. In the shop, not only do you get to interact with our amazing vendors, but you also get to view some content we are putting together especially for the occasion! All this wraps up right as our nightly runway shows kick off. You DO NOT have to be an OFW ticketholder to access the Virtual Pop Up Shop.

I can’t wait to go shopping with you! See you August 27-29, right before runway shows, from 6-8 p.m. at our Virtual Pop Up Shop!

xo,

Brook Hudson
OFW Producer

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