Omaha Fashion Week is kicking off another season August 20-25, and we are thrilled to share more about our amazing lineup of designers!
In this up-cycled alternative bridal collection, Rachel Kruse combines a love of thrifting with a passion for bridal wear. Unconventional colors, intricate detail, and traditional silhouettes come together to create diverse looks, as unique as the brides they represent.
How did you get into fashion? Share a little about your background.
As a child, I always wanted to be an artist. Growing up, my grandma taught me how to knit and hand sew. My mom and I would always watch Project Runway together. After deciding to go back to school, my husband encouraged me to pursue something I loved- so I enrolled into Metro’s Fashion Design program and I haven’t looked back since!
Describe your brand and the point of view you wish to convey.
I want to convey that bridal wear doesn't have to be white; it can be whatever you want it to be and still look incredible. I want to show that alternative colors and materials can reflect the personality of the bride.
What are your personal goals, or goals for your brand?
I would love to build a small business catering to local brides who want a special bridal look. Whether altering a dress they already have or creating a whole new look, I want women to have the dress of their dreams.
Describe your favorite project(s) that you have worked on.
My favorite project I've worked on lately was a presentation for my Color Theory course. I used inspiration from a museum piece to create a "Biker Bride" look. I enjoyed mixing materials and had fun bending the rules of bridal.
Describe the collection you are creating.
The collection I'm creating is an upcycled alternative bridal collection.
Where did you find inspiration for your new collection?
When I used to work as a bridal consultant, my favorite brides to work with were the offbeat gals who wanted something different. I wanted to create something unexpected but still very romantic for that bride looking to make a statement.
What customer are you designing for?
My customer is that girl who isn't afraid to go against tradition. She wants a one-of-a-kind gown that reflects her unique personality.
What sort of design elements can we expect from you this season? What materials, colors, shapes, or patterns will you be using?
I plan to use solely recycled and thrifted materials for this collection. There will be laces, prints, sequins, and tulles. The main colors will incorporate reds, champagnes, blushes, burgundys, and even some black.
In what ways is this collection similar or different than your past work?
This is my first ever collection! My work in school is similar in that I love using bold colors and unusual ideas.
Learn more about all of our designers as they prepare for the runway through our OFW Designer Profiles, and be sure to grab tickets to Omaha Fashion Week August 20th-25th!