Meet Victoria Raile, one of Omaha Fashion Week’s emerging designers this season. She is creating a line focused on feminine and edgy designs. Read on to learn some of the specifics of her SS18 collection that will be hitting the OFW runway!
How did you get into fashion? Tell me a little about your background.
When I was about eight years old, my mom was studying fashion design in college and one of her class projects was a fashion show. I loved every minute of being backstage and watching her collection come to life. When I went to college, I decided that fashion design was the career I wanted to pursue.
Mood board for the SS18 collection
Describe your brand and the point of view you wish to convey. What category does your brand fall under?
My brand is for women who like to follow trends but who also love unique pieces that make them stand out from the crowd. I design for women who are feminine, but also edgy, and who enjoy looking to the past for styling inspiration.
What are your personal goals or goals for your brand?
I am working on ideas for what I want to design and sell. I’m now showing some of my designs on Instagram, hoping to develop a client base. One of my main goals is to open an Etsy shop.
Details of a garment from the SS18 collection
Describe your favorite project or projects that you have worked on.
My favorite project is this collection! I am proud of the work I have put into this collection and love all of the pieces. It best represents me as a designer and I am so excited to be showing it in a few weeks!
Where do you look for inspiration?
I’m inspired by things that I find interesting or cool. I am also inspired by photographs I take when traveling, or even in my backyard.
Color story and fabrics
Describe some of the specific inspiration for your new collection.
For this collection I took most of my inspiration from an image of a rose on fire. I loved its cool/edgy/feminine vibe.
What kind of materials do you use and why?
I am using knit fabrics, mesh, tulle, and faux leather. Most of my collection is made of knits because they are a crowd favorite and fit my target customer. Faux leather fits the edgy design aesthetic of my line and tulle adds a feminine touch.
Close-up of a faux leather flower
What kind of special processes do you use and what effect does it have on your work?
For this collection I made my own flower pattern and incorporated embroidery to try something different and interesting.
Is this a new approach for you or is it consistent throughout your work?
This is a new approach for me and I love how it turned out!
To learn more about Victoria visit her website and follow along on Instagram to watch her progress!