The latest blog posts on the Midwest's Premier Fashion Event.
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We wrapped up OFW August 2023 less than a month ago and are already dreaming up new plans for next season! The fun literally never ends here at OFW! Shows are scheduled for Feb. 21-25, 2024. We will have more details on programming once designers are selected in mid-November.
CALLING ALL MODELS! Omaha Fashion Week Fall 2021 Model Call will be on June 19, 2021 in Lincoln and Omaha Nebraska. Join us for two model castings in one day on Saturday, June 19th.
The OFW team will hold model calls in Lincoln and Omaha on Janaury 12, 2019. Lincoln at Gateway Mall, 10 a.m. and Omaha at Westroads Mall, 2 p.m. Models ages 12+ of all shapes and sizes needed! Shows are Feb. 25-Mar. 2, 2019.
Want to be a model for Omaha Fashion Week? Here are the dates you need to know! May 11, 6pm - Model Prep Workshop taking place at Develop Model Management
June 13, 2pm - Model Search (ages 12+) at Von Maur Court in the Westroads mall
June 26 - Model selection notices/confirmations go out to designers & models
July 23 - Model Bootcamp at Develop Model Management
August 16 - OFW Rehearsal at the venue
August 17-22 - Showtime!
We hope to see you there!
Get your wallets ready..... Here come the boutiques of Omaha! before you make your way to your seats at Omaha Fashion Week's March 2015 shows, take a moment to browse and shop the latest trends found in these local Nebraska boutiques:
BeYourself Boutique (March 13-14th)
Pretty In Patina (March 10-15th)
318 On The Avenue (March 11th and March 14th)
Alletti Jewelry (March 14th)
It! Works, Becky Jochim (March 14th)
Show your inner YOU with BeYourself Boutique.
This boutique centers on how the clothes make you feel rather than what size you are wearing. BeYourself has a unique sizing pattern based on colors rather than numbers. BeYourself was founded in 2005 by two sisters, Kim Vasey and Jennie O’Dell with the mission to boost the self- esteem of women with beautiful clothes. The idea was so popular that the company grew in October of 2010 with the opening of a Lincoln store. The entire team works to bring the latest trends while building the self confidence of the women of the Omaha area.
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Are You Looking for name brand designer accessories but want something with a little more character?- Then Pretty in Patina is the perfect place for you! Pretty in Patina is a local Omaha boutique full of vintage treasures. The store carries name brands like Chanel, Louis Vuitton, Hermes, and Louboutin. Pretty in Patina is located in the Old Market area. Owner Elizabeth Kittell began the company about two years ago selling online. In late 2014, Kittell decided a brick and mortar option was exactly what her company needed.
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Though you won’t find these clothes in Omaha, this Norfolk based boutique has the perfect addition to every wardrobe. Three Eighteen On The Avenue was started by Marie Schroeder in October of 2013. Marie earned a degree in Fashion Merchandising and Marketing, after her son was born she decided it was time to get out from behind the desk and get involved in the fashion industry. Three Eighteen’s contemporary, unique style flourishes in the Norfolk area. The team is dedicated to finding all of the up and coming trends while keeping to affordable prices.The boutique’s unique clothing is available in store along with online.
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Are you looking for a miracle? Well, at least a skin care miracle. Becky Jochim, Independent distributor for It Work!, is bringing just that to Omaha Fashion Week. The company started with the body applicator or Crazy Wrap thing and has grown from there! Becky has been a distributor for the company since May of 2014. Becky is a passionate entrepreneur who is invested in bringing healthy and life changing products to the area.
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Beautiful, unique,one of a kind, and affordable, these are all words to describe local jeweler, Alletti Jewelry. Alletti Jewelery is located in Rockbrook Plaza and is known for its one- of-a- kind jewelry and silversmith. though known by its name today, it hasn't always been called Alletti. Patra Pakieser opened The Silversmith Jewelry and Workshop in September of 2008. The company soon grew, in 2010, Patra began by selling at wholesale and by 2011 she began manufacturing as Alletti Jewelry. The company not only sells beautiful jewelry but also teaches others through classes and workshops.
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Want to join the fun? Get involved with Omaha Fashion Week!
Contact Assistant Producer, Kylie Bollwitt, at Kylie@Omahafashionweek.com
Interested in modeling for Omaha Fashion Week? Join us for a model calls in January! Attendees should not bring pictures or portfolios/model books to model calls. At model calls, the OFW team will collect measurements, photos, video and contact information that will be used by designers to cast their shows. Models who are cast will receive notification by email on January 22. If you are not cast, you will not receive an email. Check out the schedule below: Model Call: Ages 12+ January 6 6 p.m. Marriott Regency 10220 Regency Circle, Omaha, Nebraska 68114 Join Facebook event: http://www.facebook.com/events/1401308433444856/
Model Call: Ages 12+ January 7 6 p.m. Hilton Omaha 1001 Cass Street, Omaha, Nebraska 68102 Join Facebook event: http://www.facebook.com/events/670066823038455/
Kids' Model Call & Workshop Unique training opportunity brought to you by Develop Model Management and OFW! January 13 6 p.m.-8 p.m. Marriott Regency 10220 Regency Circle, Omaha, Nebraska 68114 Admission Fee: $25 Limited space available, so reserve your space soon! Sign up & pay for admission fee here: http://www.fashioninstituteshop.com/collections/omaha-fashion-week/products/kids-model-call-workshop
If you missed the OFW casting prep workshop you missed out! We went over not only what to expect at the castings but also what can give you the upper hand over your competition. Check out a portion of that information below.
DATES YOU NEED TO KNOW:
Model Call 1 (Adults only-12 years +): Dec. 3 @ 6 p.m. Marriott Regency
Model Call 2 (Adults only-12 years +): Dec. 10 @ 6 p.m. Hilton Omaha (Century Link)
Kids Model Call (11 years and younger): January 14 @ 6 p.m. Xtreme Dance, 11231 John Gait Blvd.
1st week in January: You will be notified if you have been selected to walk for a designer. Keep in mind that you will NOT be notified if you are not selected.
OFW F/W 2013 Collections: Feb. 26-Mar. 2 KANEKO, 1111 Jones St.
*Model hopefuls only need to attend one model call to be considered.
WHAT TO WEAR TO THE CASTING:
Kids (11 y/o and younger) – something casual, not to dressy or fussy. See example below.
Adults (12 years old+): Women - A pair of heels 3”+. Form fitting clothes. This is your opportunity to be a fashionista and show the judges that you follow the fashion industry. Also, don’t hesitate to do even more research and check out fashion blogs like: http://stylebythemodels.tumblr.com
Men – Fitted pants or jeans are great as well as a fitted t-shirt. Also a pair of slick-soled shoes, no athletic shoes please!
WHAT TO BRING:
A great attitude! No pictures or portfolios are needed (and they will not be considered).
WHAT HAPPENS AT THE CASTING:
You do not need professional pictures and do not need a portfolio/book as they will not be considered if you bring them.
You need to do five things at the casting:
1. Pin a number to your shirt 2. Have your measurements taken 3. Have pictures taken 4. Walk for the judges - this will be videotaped 5. Provide your contact details
If you miss any one of these five things, your file will be incomplete and you will not be considered.
You may wait in long lines to be seen by the judges. Once in the casting an OFW team member will take your measurements, an OFW photographer will take two pictures and then you will meet the judges and walk for them, which will be videotaped. Those images, videos and data will be uploaded to a private website that OFW designers will have exclusive access to in order to select the models they are most interested in using.
This is your chance, which typically lasts approximately 30 seconds, for you shine in front of the judges. Make sure to make eye contact and answer questions clearly and concisely…tip – try to give more than just one word answers.
For the kids – make sure you smile and have energy. Just listen to what the judges ask you to do and you’ll be fine!
Following the casting, adults will be contacted the first week in January if you are selected to walk for a particular designer(s). Keep in mind that you will NOT be notified if you are not selected. However, there are occasionally last minute replacements needed so please make sure that you are checking OFW’s Facebook and other social media outlets to ensure you don’t miss your opportunity to jump in at the last minute if needed.
Good luck! See you on Dec. 3 or Dec. 10.
*Effective immediately the OFW Model Pool will no longer be in effect. All models who would like to participate in OFW must attend a casting prior to each fashion week.* At the casting, the following information will be collected:
Additionally, we appreciate all of the hard work and time commitment each model puts into the shows and we want to reward you for your continued participation in OFW so we have created Model Tiers. You will now fall under one of the following categories depending upon your participation in previous OFW seasons:
Advanced (3 or more consecutive seasons):
Intermediate (2 consecutive seasons):
Beginner (1 season or brand new):
As this is a new process for OFW, all above is subject to change at anytime without direct notice. Please always check back to www.omahafashionweek.com for any news and updates. Thank you for your support and patience while we work to continue to grow and build OFW.
Looking to strut the runway in the OFW March 2013 shows? Join us for the OFW open model calls on Dec 3. and Dec. 10. Don't miss your chance to gain experience and exposure with the industry's top scouts and fashion influencers.
We highly recommend all models attend the OFW Casting Prep Workshop prior to attending a model call. This is a great opportunity to ask questions about the new 2013 model procedures. Alyssa Dilts, founder of Develop Model Management, will cover all the basic topics to prepare you for auditions including; what to wear, how to walk, what to say to the judges and more. OFW Producers Nick and Brook Hudson will also be on hand to answer questions. The Casting Prep Workshop will be held on November 11, from 3 p.m. - 4 p.m. at Develop Model Management, 1307 Leavenworth Street. Please park in the lot to the south of the building.
Models cast for the OFW 2013 will have the opportunity to train with model coach Alyssa Dilts. Those who are cast will be required to attend model boot camp, where they will learn how to interact with photographers on the runway and improve their walking technique.
Attendees should not bring pictures or portfolios/model books to model calls or the casting workshop or model calls. At model calls, the OFW team will collect measurements, photos, video and contact information that will be used by designers to cast their shows.
Casting Prep Workshop:
Nov. 11 from 3 p.m. - 4 p.m. @ Develop Model Management on 1307 Leavenworth St. in Omaha
OFW Model Calls:
Dec. 3 @ 6 p.m. Omaha Marriott on 10220 Regency Circle in Omaha, NE 68114 (near Regency Court/Whole Foods in Omaha)
Dec. 10 @ 6 p.m. Hilton Omaha on 1001 Cass St. Omaha (attached to Qwest Center in downtown Omaha)
Model Boot Camp (for those who are cast in the shows):
Feb. 7 @ Develop Model Management. From 6 p.m. - 7 p.m.
Feb. 14 @ Develop Model Management. From 6 p.m. - 7 p.m.
Feb. 21 @ Develop Model Management. From 6 p.m. - 7 p.m.
Our friends at DEVELOPMENT are hosting scholarship auditions for their next round of classes this weekend! If you are interested in modeling - or other aspects of the fashion industry from design to photography - we highly recommend these classes. You will get a well-rounded understanding of the many job opportunities in the industry, in addition to learning the techniques used by successful models. Here's the event info:
Here are some FAQs for model-hopefuls:Q: I've heard there is an "OFW Model Pool". What is that and what does it mean for me? A. Yes, there is an OFW Model Pool. We started the Model Pool in October as a way to simplify the model selection process for Omaha Fashion Week and participating designers. Being included in the Model Pool means that you have an opportunity to be selected for OFW shows. It does not guarantee you placement. You may be contacted directly by none, one or several OFW designers. They will have access to all information we have on file for you - photo, measurements, hair color, eye color, etc. They may cast you on the spot based on your file, or ask you to come in for an interview.
Q: How do I get into the "OFW Model Pool"? A: Anyone who wants to be included in the OFW Model Pool must try out at an Omaha Fashion Week Model Call. We have one coming up on February 20 at 6 p.m. at Hilton Garden Inn on 1005 and Dodge (attached to Spencer's). Once you are in the pool, you will not need to attend future model calls to maintain your status.
Q: What can I expect when I arrive at the model call? A: You will do four things at the model call: 1) Receive a number that should be pinned to your shirt so we can identify you. 2) Get a photo taken. 3) Visit the measurement station, where we will take your measurements and collect your contact information. 4) Demonstrate your walk for the panel.
Q: What will the photo taken of me at the model call be used for? A: Strictly for identification purposes. Photos taken at the model calls won't be used publicly. They help us put a face with the name during the selection process.
Q. Why do you have to take measurements? Do they determine who gets into the shows? A. We take measurements to help the designers get a head start on fittings. Each garment is made to fit your body specifically - so accurate measurements are important. Without accurate measurements, a designer could end up buying too much fabric, or cutting a garment too small. In either case, this is bad for the designer because it wastes their time and resources. The measurements are not used to determine who gets into the show - Omaha Fashion Week doesn't have a specific measurement requirement. Ultimately, it is up to the designers to select the models who best represent their aesthetic.
Q: What should I wear to the model call? A: The panel of industry experts will want to see your bodyline, how you move and your face. For ladies, we recommend something form-fitting, such as jeggings/leggings with a simple top and high-heels. For gentlemen, we recommend jeans and t-shirts. As for make-up, hair and accessories, keep it simple...again, the panel is looking for natural beauty.
Q: What happens if I am selected by a designer to walk in Omaha Fashion Week? A: If selected, you will be required to sign a release to walk in Omaha Fashion Week (if under 19, you will need to have a parent/guardian sign for you). Your designer will provide you with the release and collect it from you. You will also be expected to meet with your designer as needed for fittings and do your part to help bring their creativity to life on the runway. The designer is the leader of his/her creative team, which includes a set of models, make up artists and hairstylists. Participation in OFW is an exciting opportunity to work as a team and all members of the team are expected to do their part to deliver upon the creative vision of the designer.
Q: When will I know if I am selected for the Model Pool? How about the actual shows? A: You will know no later than Tuesday, March 20. if you will be included in the OFW Model Pool. This is a list of models from which designers cast their shows. This does not guarantee you placement. If you are included on this list, you may be contacted by none, one or many OFW designers to walk for them or to interview for an opportunity to walk. Each designer approaches their selection process differently and the Model Pool gives them the ability to cast their shows from a group of models that have been vetted by OFW. Given the individual approach of each designer, OFW can't guarantee an exact time of when you will know that you've been cast. In fact, there are many instances when designers need to fill a position in their line-up at the last minute - if you are in the Model Pool, you may be called upon to fill-in during such a situation. Often these are when some of the best relationships form between designers and models.
Q: Once I am in the pool, do I need to attend future model calls to maintain my status? A: No, you do not need to attend any more model calls to maintain your status once you are in the OFW Model Pool - that's one of the perks of being included!! To maintain your status, you only need to respond to an email we will send you prior to casting for each season. This email simply asks if you would like to continue being part of the OFW Model Pool. If you respond "Yes," then your information will be presented to designers for casting. If you do not respond, or if you respond "No," then your information will not be presented to designers for casting. This email will arrive in April for August shows and October for March shows. Please do us a favor and let us know if you change email addresses so we can stay in touch - drop us a line at info@omahafashionweek.com. Thanks!
Here are some FAQs for model-hopefuls:Q: I've heard there is an "OFW Model Pool". What is that and what does it mean for me? A. Yes, there is an OFW Model Pool. We started the Model Pool in October as a way to simplify the model selection process for Omaha Fashion Week. In the past, there was difficulty in matching models and designers directly after a model call. One example of a problem that frequently arose: A model had been promised placement by OFW, who for one reason or another, wasn't a good fit for the designer and ended up being removed from the show. The result was several very qualified, displaced models who had received mixed messages. The process we were using - casting models for designers directly after model calls - was broken.
The reality is that designers need to have more input into who is cast for their shows, and OFW still needs to be able to vet who walks in our shows. The Model Pool allows OFW to do the vetting...and places the creative control over casting back into the hands of our designers where it should be.
Being included in the Model Pool means that you have an opportunity to be selected for OFW Shows. It does not guarantee you placement. You may be contacted directly by none, one or several OFW designers. They will have access to all information we have on file for you - photo, measurements, hair color, eye color, etc. They may cast you on the spot based on your file, or ask you to come in for an interview.
Q: How do I get into the "OFW Model Pool"? A: Anyone who walked in August 2012 was invited to participate in the Model Pool by filling out a form by a deadline, which has now past. Now, anyone (whether you've walked for OFW before or not) who wants to be included in the Model Pool must try out at an Omaha Fashion Week Model Call. We have one coming up on Nov. 14 at 6 p.m. at Nomad Lounge on 1013 Jones St.
Q: What can I expect when I arrive at the model call? A: You will do four things at the model call: 1) Receive a number that should be pinned to your shirt so we can identify you. 2) Get a photo taken. 3) Visit the measurement station, where we will take your measurements and collect your contact information. 4) Demonstrate your walk for the panel.
Q: What will the photo taken of me at the model call be used for? A: Strictly for identification purposes. Photos taken at the model calls won't be used publicly. They help us put a face with the name during the selection process.
Q. Why do you have to take measurements? Do they determine who gets into the shows? A. We take measurements to help the designers get a head start on fittings. Each garment is made to fit your body specifically - so accurate measurements are important. Without accurate measurements, a designer could end up buying too much fabric, or cutting a garment too small. In either case, this is bad for the designer because it wastes their time and resources. The measurements are not used to determine who gets into the show - Omaha Fashion Week doesn't have a specific measurement requirement. Ultimately, it is up to the designers to select the models who best represent their aesthetic.
Q: What should I wear to the model call? A: The panel of industry experts will want to see your bodyline, how you move and your face. For ladies, we recommend something form-fitting, such as jeggings/leggings with a simple top and high-heels. For gentlemen, we recommend jeans and t-shirts. As for make-up, hair and accessories, keep it simple...again, the panel is looking for natural beauty.
Q: What happens if I am selected by a designer to walk in Omaha Fashion Week? A: If selected, you will be required to sign a release to walk in Omaha Fashion Week (if under 19, you will need to have a parent/guardian sign for you). Your designer will provide you with the release and collect it from you. You will also be expected to meet with your designer as needed for fittings and do your part to help bring their creativity to life on the runway. The designer is the leader of his/her creative team, which includes a set of models, make up artists and hairstylists. Participation in OFW is an exciting opportunity to work as a team and all members of the team are expected to do their part to deliver upon the creative vision of the designer.
Q: When will I know if I am selected for the Model Pool? How about the actual shows? A: You will know no later than Tuesday, Nov. 22 if you will be included in the OFW Model Pool. This is a list of models from which designers cast their shows. This does not guarantee you placement. If you are included on this list, you may be contacted by none, one or many OFW designers to walk for them or to interview for an opportunity to walk. Each designer approaches their selection process differently and the Model Pool gives them the ability to cast their shows from a group of models that have been vetted by OFW. Given the individual approach of each designer, OFW can't guarantee an exact time of when you will know that you've been cast. In fact, there are many instances when designers need to fill a position in their line-up at the last minute - if you are in the Model Pool, you may be called upon to fill-in during such a situation. Often these are when some of the best relationships form between designers and models.
We are having a new model call for those who haven't made it to one of our past three calls. If you have already been to one of our calls for the fall 2011 shows, do not come to this one as we've already got your paperwork on file. Thursday, June 2 5-7 p.m. Nomad Lounge, 1013 Jones St. Facebook
Q: What can I expect when I arrive?
A: You will be given a short form to fill out, your measurements will be taken, you will meet our panel of industry experts who will ask you a few questions, and then you will demonstrate your walk. At past calls, we have had approximately 200 applicants, so be prepared to wait.
Q: What should I bring?
A: Bring a pen to fill out your form and your BEST HANDWRITING. We can't emphasize the handwriting enough. If we can't decipher your writing, we can't notify you about your selection.
Q: What kinds of models are you looking for?
A: We often get questions about height, weight and age for models. Our goal is to provide models that will allow our designers to bring their creative vision to life. Therefore, models are selected based on the needs of designers.
Q: What information will I be required to provide on the form?
A: You will provide your name, email address, phone number, mailing address and measurements (measurements will be verified by OFW volunteers). This form will also include a preliminary commitment statement that you will need to sign, which states that you will make yourself available for fittings with your designer and that you will be available the week of August 22-27 to walk in Omaha Fashion Week, should you be selected. Remember to write legibly – this is our only way to reach you with news about your participation in the fall show. Also, if you are under 19 please have a parent or guardian with you to sign the commitment statement on your behalf.
Q: What should I wear?
A: The panel of industry experts will want to see your bodyline, how you move and your face. For ladies, we recommend something form-fitting, such as jeggings/leggings with a simple top and high-heels. For gentlemen, we recommend jeans and t-shirts. As for make-up, hair and accessories, keep it simple…again, the panel is looking for natural beauty.
Q: What happens if I am selected?
A: If selected, you will be required to sign a release to walk in Omaha Fashion Week (if under 19, you will need to have a parent/guardian sign for you). You will also be expected to meet with your designer as needed for fittings and do your part to help bring their creativity to life on the runway. The designer is the leader of his/her creative team, which includes a set of models, make-up artists and hairstylists. Participation in OFW is an exciting opportunity to work as a team and all members of the team are expected to do their part to deliver upon the creative vision of the designer.
Q: When will I know if I am selected?
A: You will be notified via email in the second week of June if you are selected. This will be our only method of communication about the selection process, so please make sure you check the email you included on your model call form for notification. If you are unsure about whether or not notifications have been sent out, check the Omaha Fashion Week facebook page – we will post a status update when notifications go out.
Q: What if I have other questions?
A: Post a question in the comment box below this entry and we’ll do our best to get you an answer quickly. Thanks!
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