Each season we have the pleasure of working with a new group of incredibly talented professionals and students in the hair and makeup industry to help bring our designer’s inspirations to life on the runway. ⁠

The Omaha Fashion Week Beauty Alliance allows aspiring students and established professionals to explore their creativity and expand their portfolio by executing unique hair and makeup looks that they might not have the opportunity to do in schools or on everyday clients.


We are partnering with SOHO Hair Academy for another incredible season of bringing together fashion and beauty in Omaha. They are a reimagined cosmetology program designed to grow new leaders for the beauty industry and will lead a fresh team of talented creatives for the Spring 2024 AUDACIOUS Season of Omaha Fashion Week. ⁠

“SOHO Hair Academy is proud to be the partner and director of the Omaha Fashion Week Beauty Alliance. SOHO Academy’s Founder Somer Krueger began developing and directing the Omaha Fashion Week Beauty Alliance in 2017. The OFW Beauty Alliance provides complimentary hair and makeup services to the fashion Designers that have been chosen to showcase at Omaha Fashion Week.”

Our Omaha Fashion Week Beauty Alliance team along with our friends at SOHO Hair Academy offer an inclusive and supportive environment to incubate the newest talent in the beauty industry and showcase the beauty arts as a viable career path. 

“Omaha Fashion Week is the nation’s 4th largest fashion week and the only fashion week with a dedicated facility that creates an opportunity for designers to show without fees. The vision for the Beauty Alliance was to incubate the newest talent in the beauty industry and showcase THE BEAUTY ARTS to the community as a viable career path. “

In order to ensure the success of our teams, we have partnered with Ignite Beauty Supply to provide only the best hair care products from REF Stockholm.

“REF is a globally renowned Swedish hair care brand that creates hair products for professionals – by professionals. At the heart of REF is a true passion for creativity, innovation, and high-quality products that really make a difference.”

We love using their products backstage because they focus on high-quality, non-toxic, and cruelty-free ingredients. They have products for all hair types, can be used for all styles, and not to mention they smell AMAZING!

Working with the Ignite team is always a blast. Their staff is incredibly kind and always willing to help out, share product knowledge, and give resources to our Beauty Alliance members.

Thank you so much to our friends at SOHO Hair Academy for leading our Beauty Alliance team, and to Ignite Beauty Supply for always keeping our REF products stocked and ready to go backstage. We cannot wait for another round of stellar looks during the Omaha Fashion Week Spring 2024 AUDACIOUS Season! We can't wait to see everyone’s hard work pay off on the runway.

You’re not going to want to miss this!

Omaha Fashion Week Beauty Alliance lead by SOHO Hair Academy is sponsored by REF Stockholm and Ignite Beauty Supply.

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